Blog
We write about what shows up in your shop data — and what to do about it.
Page 7 of 7
Products and assortment
Playbook for Quick Wins with Product Data
Where to look in Google Ads and Merchant Center for quick improvements, and how to rewrite title, description and price so impressions, clicks and orders grow.
Products and assortment
How the right taxonomy improves ad performance
Google Taxonomie: why product visibility, CTR and conversion rate all depend on getting the categories and attributes of your product feed right.
Case studies
ROAS from 111 % to 560 %: a home accessories e-shop
A small home-accessories e-shop case: splitting the assortment into five groups, two campaigns by performance and excluding products under 300 Kč.
Case studies
Kids' goods e-shop — 14× more orders
A kids' goods e-shop case: 1000 SKUs in a single campaign, the assortment split into five groups, two campaigns and ROAS from 150 % to 450 %.
Case studies
How we tripled an e-shop's revenue in 2 months
We described how our method multiplied an e-shop's revenue and at the same time improved the efficiency of its Google Shopping advertising.
Products and assortment
How we increased an online store's sales 3-5x thanks to GetProfit
Product segmentation for Google Ads: how assortment analysis turned into five product groups by sales volume and a daily budget reallocation between them.
Measurement and tracking
How to set up conversions in Google Ads with Google Tag Manager
A simple and quick manual for setting up conversions.
Case studies
How we burned 895.000+ Kč on Google Ads in an e-shop
How to find out where you're burning your Google Ads budget in your e-shop. A detailed guide.
Campaigns and bidding
4.5M CZK into Google Ads. What we figured out
We go into the principles and explain what matters when setting up Performance Max and Google Shopping campaigns.