Platform · Assortment and seasonality
The portal walks the whole catalogue through the stages — from the feed to sales, shows where the budget goes by product group, and answers whether you really have a season.
One shop's catalogue in the portal: how many items reached each stage. Impressions, spend and sales — over 90 days.
Catalogue in ads
The portal also counts as ready for ads those products held back by one thing only: nobody added them to a campaign. So the gap between two neighbouring stages is not rejected products and not a broken feed — it is a healthy catalogue that never made it to impressions.
Eligible for ads
5 602
Showing
2 501
Never shown once
3 101
This covers both the products that are in no campaign at all and those that are in one but never got any impressions. The portal keeps these two reasons apart.
The figures come from the section's screen in the portal, a 90-day impression window.
The portal separately collects the categories where nine out of ten ads-ready products got not a single impression over 90 days, and says it plainly: the feed there is fine, these products simply aren't added to campaigns. You won't find a category like that in Google's reports: only what was shown gets into them.
The portal lines up the biggest groups by budget share — you can look by product type, category or brand. Next to each stands its payback against a benchmark: your own goal if you set one, otherwise the ad account's average payback over the year. On this screen 15.7% of the budget goes to a group that returned nothing.
The portal sorts the notable groups into four lists and names every one of them. The wording below is the same as on screen. Groups with nothing to conclude stay as just a row in the table.
Keep, protect and grow.
They pay off above the goal but get little budget — candidates for growth.
Spend is there, return is low: cut budgets here and move them to what works.
Too little data, too early to judge.
The portal takes these same conclusions into account when it builds the recommended campaign structure.
Revenue by month over two years, with the payback line on top. When the year runs above the previous one, the portal checks where the growth came from: demand rose, or budget was simply added. On this screen revenue is 41% higher and spend 47% higher, and the portal spells the conclusion out: it's budget, not demand.
The portal takes 24 completed months — two full years that can be compared with each other. And it says honestly what came out of that comparison: one of five states.
Confirmed by two years
Both years gave the same profile. You can plan purchasing and budget around a season like that.
The peak repeats, the baseline shifted between years
The peak fell in the same window, the rest of the year looked different. We trust the peak; the baseline, with care.
One year only — not confirmed yet
There is no second year to compare with yet. The peak is visible, but whether it repeats is unknown.
No pattern visible — last year doesn't repeat
The two years look nothing alike. The portal builds no seasonal plan and says so.
Too little data — analysis impossible
There are too few conversions to tell a season from chance.
The portal assigns the same state to each notable category separately: a shop may have no season while a category inside it does.
The same 90 days, only a year ago — by product type, category or brand, in money or in percent. If there isn't enough history for last year's window, the chart isn't drawn at all: the portal will say there is nothing to compare with rather than show a picture built on holes.
Three situations that most often send people to this section.
The budget went up, revenue stayed roughly the same. There are thousands of items in the catalogue, you can't review them by hand, and which part of the money works shows up in no report.
What the portal does
Shows what share of the budget goes to the biggest product groups and how each pays off against the benchmark. A big group with a weak return stands out at once.
The assortment grew for years, campaigns were put together along the way. Nobody checked which of the new items reached impressions and which were left behind.
What the portal does
Walks the whole catalogue through the stages from the feed to sales and separately names the categories where almost nothing is showing.
What to buy for November is decided from last year and from gut feel. And whether last year repeats — nobody checked.
What the portal does
Shows the demand profile by month over two years and says whether it holds. If there is no pattern — it will say so.
Access
Google Ads and Merchant Center. Sign in with Google in one click — we change nothing in the account without your consent
Plan
Assortment analysis — the Growth plan and above
Window
The catalogue is a snapshot of the feed as of today. Impressions, spend and sales — over 90 days. Seasonality — over two full years
Screens from an account in the portal.
The same data, only up close: the specific products, the reasons on the feed side and how the catalogue is spread across campaigns.
Which ones earn, which burn budget, which never show at all
See the section →
What keeps products out of impressions and what to do about it
See the section →
Which campaigns work, which get in each other's way and what to rebuild
See the section →
Google's reports are built on what was shown. A product that never made it into a campaign won't appear in them — as if it did not exist. The portal takes the catalogue as a whole and shows the part the ads never reached as well.
No, and the portal says so right on the screen: a narrow core is normal for a shop. What to look at is something else — the gap between the “Eligible for ads” and “Showing in ads” stages. That is where the catalogue you have already built up sits, and the ads make no use of it.
Enough for one thing: to check whether last year repeated. If it did, the season can be trusted and purchasing planned around it. If it didn't, the portal will say so rather than name you a season. The five states above are exactly about this.
By altitude. “Products” takes each item apart separately and gives lists of specific SKUs. “Assortment” looks at the catalogue as a whole: how much of it reaches sales, how the budget is spread across groups and how that changes with the seasons. The data is the same, the scale is different.
Sign in with Google in one click. The portal changes nothing without your consent.
Break down your catalogueTell us about your store and your question — we reply during business hours. If a call is easier, leave a phone number.
GetProfit analyses your Google Ads and Merchant Center: it shows which products bring sales and which spend budget with no result, checks the feed and the conversion setup, and gives an account score with recommendations.
By continuing, you agree to the Terms of Service · Privacy Policy