Platform · What changed
The portal keeps a log of changes: budgets, bids, conversion goals, product sets, whole campaigns. For each one it works out what things were like before and after, and says it plainly: did it work or did it hurt.
The portal only reads your account. It cannot write to Google Ads at all — not one change from it will show up in your ads.
Change feed
26 June · your side
harmedCampaign budget lowered from 500 to 160 CZK a day
revenue −43.7% a day
24 May · GetProfit
workedPrimary conversion goal rebuilt: the real order value now goes into it
revenue +43.8% a day
This is how the feed looks in the portal. The example is a demo account of a made-up shop.
How this usually starts
Three conversations that make people open this section.
The report arrives once a month, and between reports the work in the account goes on. What was changed and why, you find out later — if you find out at all.
What the portal does
Shows every significant change: when, what and who — the GetProfit team, your side or Google's own automation. And what the change came to in money.
Spend fell — on paper that is a saving. Revenue fell harder, but you see it about two weeks later, when the cause can no longer be found.
What the portal does
Counts both sides at once: how much was saved and how much was lost. If more was lost, it says so — harmed, and it is worth bringing the budgets back closer to what they were.
Google keeps its change log for less than a month. A month and a half on, there is nowhere left to find out what was done and when.
What the portal does
Takes the log to itself and keeps it longer. A change from two months ago won't go anywhere, and neither will what came before it and after.
An example from the feed
The campaign budget was cut from 500 to 160 CZK a day. Spend duly fell by 61%, ROAS rose from 2.6 to 3.8 — by the report everything looks fine. But revenue sank by 43.7%: the campaign stopped winning part of the auctions.
The portal doesn't celebrate the higher ROAS, it calls the thing by its name: the change harmed, and it is worth bringing the budgets back closer to what they were. And it adds a caveat straight away — the effect may not have come from the change alone.
When a judgement is possible
After a change Google's algorithm relearns, and the first days show anything but the truth. So every change has a point before which the portal stays silent, and a point after which it stops judging.
The month before the change — what everything after it is compared against.
7 days
The first conclusion — marked “preliminary, still collecting data”.
14 days
A confident conclusion: the change worked or it harmed.
30 days
Beyond that the portal no longer judges the change — over a month too many other causes pile up.
If the same setting was touched again, the portal doesn't count the changes separately: it links them into one story and compares that with what was there before the very first one. And several changes to one setting within a day are merged into one — it judges by the day's net result and keeps the intermediate steps inside the card.
The primary conversion goal was rebuilt so that the real order value goes into it instead of a substituted one. Two weeks later revenue was up 43.8% a day and spend down 27.7%; ROAS went from 3.0 to 5.9. Verdict: worked, worth keeping as it is.
What you see first
A feed can get long. At the top there is one line — the weightiest thing in the period: what dropped, by how much and what share of the account's money it touches. If nothing important happened, the portal says exactly that: no significant changes.
What's next
The portal changes nothing in the account itself — it says what is worth doing, and you decide.
The change took the money into the red. The portal names exactly what was moved — the budget, the target ROAS or another setting.
The change lifted efficiency. If you want to grow further — add in small steps and watch ROAS.
Too little time has passed, or there isn't enough data. The conclusion appears when there is something to build it on.
Under every conclusion there is a caveat: the effect may not have come from the change alone — season and assortment happen too. And if another significant change fell into the same window, the portal says the effects may mix.
Honest answers
A conclusion built on nothing is worse than no conclusion: decisions get made on it. So the portal says plainly when there is nothing to assess, and explains why.
Too early
The change is less than a week old. The ads are still relearning, and any conclusion would be guesswork.
Too little data
Fewer than seven conversions accumulated before the change. There is nothing to compare against — the portal watches but draws no conclusion.
The campaign was stopped
Spend and orders stopped because the campaign was switched off. That is not the effect of the change, and the portal doesn't judge it.
Conversions can't be trusted
If the conversion check showed the data can't be trusted, the portal hides the before → after. It will show what was changed; how it ended, no.
A change reverted the same day isn't assessed either — but it is remembered: it counts towards how often the ads get jerked around.
Change discipline
Google's algorithm needs time to learn. If the budget is edited three or four times a week, or moved by two thirds in one go, it keeps learning from scratch.
The portal counts a budget step above 50% and a target ROAS step above 15% as sharp. Frequent means more than three changes a week on one campaign. This is a conversation about behaviour, not about revenue, and the portal labels it that way.
Access
Google Ads. Sign in with Google in one click — the portal changes nothing in the account without your consent
Plan
The change feed and a conclusion on every change — on every plan, including the free one
Alerts on serious problems — the Scale plan, currently in development
Email summaries — the Scale plan, currently in development
Window
The first conclusion a week after the change, a confident one after two. Older than a month and the portal no longer judges the change
The screens come from the demo account in the portal: a made-up shop, no client data on them.
The portal judges it by the account's money. What that money rests on is in the neighbouring sections.
Whether what you count is what gets counted, and whether the figures can be trusted
See the section →
A grade, a score and a breakdown across four areas — where to start
See the section →
Which campaigns work, which get in each other's way and what to rebuild
See the section →
No, the portal only reads — it cannot write to Google Ads at all. But the Google Ads API has no separate read-only access: the same access is granted for both reading and writing, so the list of permissions on Google's screen sounds broader than what the portal does. If you would rather not hand that over — sign in with a Google account that holds the Read only role in your account: the portal inherits its permissions and cannot change anything, even in theory.
Not today: you open the section yourself. Regular email summaries and an alert on serious problems are part of the Scale plan, and it is still in development. We won't promise them as working.
From the Google Ads log itself: it records the author of every change. The portal splits them into three sides — the GetProfit team, your side and Google's automation. It shows automation's changes but doesn't assess them: those are Google's own decisions, not anybody's — there is no one to judge here.
We aren't sure — and we don't pretend to be. The portal shows a link in time, it doesn't prove a cause: under every conclusion there is a caveat that the effect may not have come from the change alone. If another significant change fell into the same window, it says the effects may mix. The decision is still yours — but now you see both sides.
Then the conversation will run on one set of data. The portal doesn't pass sentence on your contractor: it shows what was changed and how it ended, and it will show just as clearly when everything is fine. It also sees the changes that don't usually make it into a report — the small and frequent ones.
Then the feed will be short, and that is a normal answer. The section doesn't invent events: if nothing significant happened in the period, it says so.
Sign in with Google in one click. The portal changes nothing without your consent.
See what changed in your accountTell us about your store and your question — we reply during business hours. If a call is easier, leave a phone number.
GetProfit analyses your Google Ads and Merchant Center: it shows which products bring sales and which spend budget with no result, checks the feed and the conversion setup, and gives an account score with recommendations.
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