Audits and reporting
Auditing a Google Ads account, reports and KPIs worth reading, and automation with scripts and AI.
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Google Ads Audit for Online Stores: What to Check, in Order
See why a store's Google Ads audit starts with tracking, what comes next, and how to price each finding, such as spend on products that never sell.
Google Ads Automation: What to Automate, What You Decide
See which Google Ads jobs a store can hand to Smart Bidding, rules, scripts or AI agents, and which decisions, such as targets and budgets, stay with a person.
Google Ads Reporting: Which Numbers, How Often, for Whom
Get a Google Ads report your store can act on, such as a monthly page that shows whether revenue moved through spend or through ROAS.
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Google Ads Dashboard in Looker Studio for Online Stores
Build a Looker Studio dashboard that shows where your store's Google Ads budget goes, product by product, and find the products the connector leaves out.
Google Ads MCP Server: Connect Claude and Lock Down Access
Set up Google's official MCP server so Claude can query your Google Ads account, then sign it in as a Read only user so its credentials can't edit campaigns.