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Reporting, KPIs and dashboards

Which numbers a store owner should watch, how often, and how to build a report that leads to decisions.

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Google Ads Reporting: Which Numbers, How Often, for Whom

Get a Google Ads report your store can act on, such as a monthly page that shows whether revenue moved through spend or through ROAS.

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More budget, more sales. Did the change work?

Log ad changes alongside events in your shop, so a rise in sales tells you what to investigate before you take the next budget step.

Google Ads Dashboard in Looker Studio for Online Stores

Build a Looker Studio dashboard that shows where your store's Google Ads budget goes, product by product, and find the products the connector leaves out.