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Feed and Merchant Center

The product feed and Merchant Center: titles, attributes, errors and disapprovals that decide whether a product can show at all.

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Google Merchant Center: What to Set Up, What Affects Sales

The six settings a store needs before products can show, and the statuses that limit or remove them. In our data, the most common issue is fixed in Google Ads.

Google Shopping Feed Optimisation in Three Passes

See which feed fixes get more products shown and clicked, and why approval comes first: an unapproved product gets no impressions at all.

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Supplemental Feeds: Override Product Data in Merchant Center

Add custom labels or fix product attributes from Google Sheets or a file without touching your store export, and make sure each row reaches its product.