Site and customers
What happens after the click: site conversion rate, retention and remarketing, email and SMS.
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Ecommerce Conversion Rate Optimisation That Shows in ROAS
A step-by-step order for raising your store's conversion rate from Google Ads, starting with a check that the conversions you optimise are real.
Ecommerce Customer Retention for Stores on Google Ads
A plan to bring buyers back to a store that grows on Google Ads, and four signs that moving budget from new buyers to past buyers makes sense.
Ecommerce Email Marketing: Which Flows First, What They Add
See which emails and SMS to set up first alongside Google Ads, and how a holdout test shows whether a flow adds orders or claims orders your ads brought.
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Abandoned Cart Emails: How Many, How Soon, Who Gets Credit
Get a send schedule for abandoned cart and browse emails, and see why an order your email brings back can also count as a Google Ads conversion.
Conversion Rate Formula and What One Extra Point Is Worth
Learn which of the Google Ads, GA4 and shop rates to judge your ads by. Going from 2.7% to 3.7% lifts ROAS 37% if average order value and cost per click hold.