Case studies
Before-and-after breakdowns on live stores: what we changed in the account and the catalogue, and what it gave.
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Nine stores joined in August 2025. A year later, five are still running — here are their numbers
Ukrainian cases without the showcase: we take everyone who joined in a single month a year ago. Four improved their return, one stopped advertising. With methodology and honest caveats.
How effective assortment management lifted ROAS from 243% to 650%
Scaling e-shop sales through assortment analysis in Google Ads: the case of a cosmetics store.
From 80 to 240 orders in 4 months
A printer-cartridge e-shop case: fixing the analytics, splitting the assortment into five groups and rebuilding the campaign structure.
ROAS from 111 % to 560 %: a home accessories e-shop
A small home-accessories e-shop case: splitting the assortment into five groups, two campaigns by performance and excluding products under 300 Kč.
Kids' goods e-shop — 14× more orders
A kids' goods e-shop case: 1000 SKUs in a single campaign, the assortment split into five groups, two campaigns and ROAS from 150 % to 450 %.
How we burned 895.000+ Kč on Google Ads in an e-shop
How to find out where you're burning your Google Ads budget in your e-shop. A detailed guide.