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Research

Our own studies on real store data: what happens to products, campaigns and budgets at scale.

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We analysed 1,404,808 products across 130+ stores: 92% never sold once in 13 months

A Google Shopping study: 130+ stores, 1.4M products, 17M clicks, 13 months. How much budget goes nowhere, how long a bestseller lives, and when to switch a product off.