Skip to content
GetProfit
Log in

Assortment strategy and catalogue growth

Which products and categories to add, expand or drop, judging by advertising data.

Start here

Assortment Planning for Online Stores: What to Add and Keep

Decide what your store carries using Google Ads data. In our data, growing stores earned a bigger share of revenue from new products than declining stores.

All articles

Plenty of frying pans. But not the one they need

Emails, calls and conversations after delivery reveal what an online shop is missing. A story about choosing products and understanding why people buy.

Sell-Through Rate and Assortment KPIs: What to Track and How

See which products sold the stock you bought: sell-through rate on a worked example, plus ad-data KPIs that measure your catalogue, not just your orders.