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Seasonality and demand planning

How to prepare campaigns and the budget for seasonal peaks and dips using last year's data.

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Seasonal Demand in Ecommerce: Measure It and Plan Google Ads

See how seasonal online stores really are, with data from 96 stores, and what to do in Google Ads and the catalogue before, during and after the peak.

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A quiet rug shop. What could it sell in summer?

How an online shop can choose a category for quiet months: listen to the customer’s task, check the supplier and calculate what remains from an order.

Slow Season for Online Stores: How Deep It Goes, What Helps

Get a plan for your weakest months, such as cutting ad spend in steps instead of pausing, and see how big the revenue gap was in 96 online stores.