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Cross-border and multi-store selling

Launching ads in new countries, separate feeds and accounts per market, and comparing markets fairly.

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International PPC: Shopping and PMax Across Countries

See what changes when your store sells in several countries, from shipping settings in Merchant Center to ROAS targets per market, and the order to set it up.

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Shopify Markets and Google Shopping Without Duplicate IDs

See how Shopify Markets and WooCommerce plugins send each country to Merchant Center, and how to stop one product splitting into two IDs and two histories.

Test-Market a New Country in Google Ads: Budget and Time

Work out the budget, length and scale-or-stop rule for a new-country test in Google Ads, with a shop that tests 50 products for six weeks as the example.