It shows how much one order from advertising brings in on average. A sharp drop usually means not a fall in sales but a broken hand-off of the order value from the site.
Revenue ÷ number of conversions
The same shop: revenue 180,000 across 300 orders.
Average order value = 180,000 ÷ 300 = 600.
Tell us about your store and your question — we reply during business hours. If a call is easier, leave a phone number.
GetProfit analyses your Google Ads and Merchant Center: it shows which products bring sales and which spend budget with no result, checks the feed and the conversion setup, and gives an account score with recommendations.
By continuing, you agree to the Terms of Service · Privacy Policy