It joins the advertising and the site together: the advertising answers for who came, the site for whether they bought. That is why a falling conversion rate just as often means poor traffic as it means broken tracking.
Conversions ÷ clicks × 100%
The same shop: 8,000 clicks, 300 orders.
Conversion rate = 300 ÷ 8,000 × 100% = 3.75%.
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GetProfit analyses your Google Ads and Merchant Center: it shows which products bring sales and which spend budget with no result, checks the feed and the conversion setup, and gives an account score with recommendations.
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