Performance Max
A campaign type that spreads its impressions across every Google surface on its own.
How it works
A single campaign works in search, shopping blocks, YouTube, Gmail and the display network at the same time — Google decides for itself where to show up. Managing it comes down to product data, goals and structure: there are no separate bids per placement here.
The price of that automation is lost visibility: the breakdown by surface in the reports is limited, and working out what exactly did the job is harder than in a shopping campaign.