It shows how closely the ad matched what the person was looking for. In shopping ads it depends first of all on the image, the title and the price against the competitors in the same results.
Clicks ÷ impressions × 100%
The same shop: 400,000 impressions, 8,000 clicks.
CTR = 8,000 ÷ 400,000 × 100% = 2%.
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GetProfit analyses your Google Ads and Merchant Center: it shows which products bring sales and which spend budget with no result, checks the feed and the conversion setup, and gives an account score with recommendations.
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