It is set by the auction: competitors, ad quality and product data all move it. You do not set it with a bid — under automated strategies it is an outcome, not a setting.
Spend ÷ clicks
The same shop: spend 40,000 across 8,000 clicks.
Cost per click = 40,000 ÷ 8,000 = 5.
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GetProfit analyses your Google Ads and Merchant Center: it shows which products bring sales and which spend budget with no result, checks the feed and the conversion setup, and gives an account score with recommendations.
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