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Pricing, discounts and order value

How prices, promotions and average order value affect ad results — and how to raise order value.

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Ecommerce Pricing Strategy for Google Shopping Ads

See whether to change price, shipping or discounts first in Shopping ads. In our data on 213,913 products, a smaller share sold if priced far above the market.

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Price Testing on Google Shopping: Raise, Cut or Hold?

Find which products can take a higher price and which need a cut, then change prices about 5% at a time so Shopping ads and Smart Bidding keep working.

Product Bundling Around a Bestseller to Raise Order Value

Earn more per order from the shoppers your bestseller brings: a worked example of how big a bundle discount can be, and when to add the bundle to Shopping ads.