The bid is set at the moment of the auction, taking in the device, the location, the time of day and other signals — by hand that cannot be repeated. It only works with conversion tracking in place: with no data on the result there is nothing to optimise towards.
It covers five strategies: Target CPA, Target ROAS, Maximize conversions, Maximize conversion value and Enhanced CPC.
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GetProfit analyses your Google Ads and Merchant Center: it shows which products bring sales and which spend budget with no result, checks the feed and the conversion setup, and gives an account score with recommendations.
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