It adds up from four directions: products, campaign structure, changes and analytics. The point is not the letter itself but which direction is dragging it down — the score is there to show you where to start.
If analytics is broken, the score is lowered on purpose: numbers collected on broken tracking cannot be trusted.
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GetProfit analyses your Google Ads and Merchant Center: it shows which products bring sales and which spend budget with no result, checks the feed and the conversion setup, and gives an account score with recommendations.
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